Author Archives for Liz Mason

What does ‘culture’ mean to you?

Bradford 2025, the organisation presenting UK City of Culture, asked us to find out how people relate to the idea of culture. Our research uncovered some interesting and surprising themes.

How psychographic segmentation can help to diversify your audience

Director of our UK Cause-led division, Guy Turton, explains a two-step audience development plan to achieve audience diversification.

Culture Segments and environmental messaging

How can museums create effective and meaningful environmental messaging without generating feelings of helplessness or even fear among their audience? Here are three inspiring examples of successful positive messaging

Audience Atlas Boston

In August 2023, an arts museum in Boston commissioned a new iteration of our 2018 Audience Atlas Boston study to understand how the cultural landscape of Boston has changed post-pandemic. Here are our key findings.

Diving deeper into Eco Mindsets – five key insights from our research with Keep Britain Tidy

Our recent research in collaboration with environmental charity Keep Britain Tidy revealed deeper, and sometimes surprising, insights into the Eco Mindsets.

How to really inspire your audiences into engaging with your environmental work

The sheer volume of information about the climate crisis can make people tune out or feel paralysed.  So how can you make sure your environmental messaging is both motivating and provocative? Drawing on our recent research, our Eco Lead Laura Karban details five key insights to help you cut through the noise.

Building loyalty with younger audiences

In this final part in our Younger Audiences series, we draw on our research to show how you can go beyond simply engaging younger people to retain their loyalty for the long term.

Conducting research with young people – best practices

A day in the life of… a Research Executive

Our Research Executive, Sam Manning, talks us through a typical day in the life of a researcher.

Engaging younger audiences

How do we engage younger audiences? This is a question organisations often ask themselves – and don’t always arrive at a clear answer. In the first of our three part series, our consultant, Laura Karban, draws on our research to unpack ways to understand this cohort – and, crucially, how to connect with and engage them.