What does ‘culture’ mean to you?
Bradford 2025, the organisation presenting UK City of Culture, asked us to find out how people relate to the idea of culture. Our research uncovered some interesting and surprising themes.
What does ‘culture’ mean to you?
How psychographic segmentation can help to diversify your audience
Culture Segments and environmental messaging
Diving deeper into Eco Mindsets – five key insights from our research with Keep Britain Tidy
How to really inspire your audiences into engaging with your environmental work
Building loyalty with younger audiences
A day in the life of… a Research Executive