Morris Hargreaves McIntyre

Three top takeaways from this month’s UK conferences

What are the main topics from this month's UK conferences? Our team report their top takeaways from recent events.

These six things are essential to overcoming departmental silos in a cultural organization

Our US Director, Alexa Magladry, shares six actionable tips for arts and cultural organizations to overcome the limitations of siloed working

Taking play seriously

With quality play options for children in short supply, it's heartening to see how cultural venues are filling a unique gap. But could we be doing even more? Director Guy Turton shares his reflections.

Engaging audiences with biodiversity loss

Get our succinct, free report packed with actionable insights on how to best communicate the concept of biodiversity to maximize engagement and behavior change.

Eco Mindsets free download

Get a free essential overview of Eco Mindsets, MHM's powerful profiling system to help organisations drive change

Audience Atlas Bay Area

In 2023, the San Francisco Museum of Modern Art (SFMOMA) commissioned Morris Hargreaves McIntyre to undertake a new iteration of our 2017 Bay Area Audience Atlas. Read our headline findings and download the public report here.

Top three takeaways from AAM 24

Peer pressure: How to lean on people’s desire to ‘belong’ to encourage environmental behaviour change

The need to belong looks like a tempting lever of behaviour change. But what really matters is how that might vary for different people. In this article we unpack what 'belonging' means for the different Eco Mindsets.

Playing on emotion to incite environmental action

In this article, we explore the different types of language and approaches that play on key emotions to prompt each mindset to transform concern for the environment into action.

Closing the intention to action gap

About a quarter of people in the UK believe their own households should be doing much more for the environment. So, what’s stopping them? In the first of our series on how understanding mindsets is key to bringing about behaviour change, we look at how intention can be nudged towards action.

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