In normal years, Glyndebourne delivers performances to some 150,000 people. With lockdown forcing the cancellation of its 2020 season, we asked its Director of Audience Development and Media how Glydebourne was pivoting its offer and what lockdown had taught the team about both their audiences and their organisation.
Here's a superb blog by Georgia Rivers on how Opera Australia keeps the art sacrosanct while tailoring the experience to the audience.
While the pandemic has pushed us into a time of uncertainty, we've simultaneously witnessed outbreaks of creativity and resourcefulness from cultural organizations worldwide. Here are a few excellent examples from our clients that really struck a chord with us.
During the Pandemic, cultural organisations have been forced to do things differently, to rethink their relationships with their audiences and challenge their assumptions of what’s important to them. If your organisation is planning to evaluate your creative projects in-house, here are MHM's top tips to get the most out of your efforts.
In late 2020, MHM was asked to evaluate the success of the Freelance Task Force for Fuel Theatre in London. Using the testimonies of Task Force Members, non-members and sponsor organisations, we were able to show the clear successes of the Force and make strategic recommendations for its future iterations.
During the pandemic, The Donmar Warehouse experimented with new ways to continue telling their stories virtually. To support them, MHM was asked to evaluate these experiences from the audiences' perceptive. This research proved crucial for helping the Donmar brand adapt to the pandemic and support potential funding bids and programme planning.
MHM’s Washington DC Audience Atlas report, published in February 2021, focuses heavily on how the pandemic is affecting people’s cultural habits, motivations and future intentions. Read four actionable insights, download the report and watch our webinar.
In 2021, MHM engaged with Hong Kong's M+ museum to help support their audience-focused journey and direction. Read here about the working relationship between M+ and MHM.
In 2021 the NLHF published guidelines on its funding priorities for the forthcoming year. In response, MHM's Research Manager Jenny Merry has shared our top tips for evaluating impact for a successful project proposal.
Our research over the course of the pandemic has given us a clear understanding of what audiences want from cultural venues on reopening. Here you can read about our 5 most striking takeaways.