In comparison to pre-pandemic, membership renewals for many organisations are down due to declining visitor numbers and access to sites. Here, MHM's Cause-led Director Guy Turton discusses our Membership Proposition Maps which have helped many of our clients combat this issue and refine their retention strategies.
Our international research on audiences during the pandemic shows people are hoping to get a range of emotions and outcomes from their early encounters back in ‘real life’ culture. Here you will find some great examples of organisations that are clearly demonstrating they will be offering these experiences once we’re all back on the inside.
Director of our US Team, Lorna Dennison, explains how you can use psychographics to change the demographic profile of your audience.
As part of the British Museum's preparations for reopening in 2020 post-lockdown, MHM carried out evaluations on their practice with methods that eliminated face-to-face research but still provided high-quality data collection and insight.
Read about how two of our clients took their creative offer outside their usual creative space during the pandemic, with great success.
For museums everywhere, the need to think strategically about upcoming exhibitions has never been more acute. If your organisation is looking to conduct a formative audience evaluation for an upcoming exhibition, read here for an introduction to MHM’s strategic exhibition mapping.
As part of our work on the Arts Marketing Association's 21st Century Visitor Attractions programme, we created a one-page Audience Engagement Plan, designed to help cultural and heritage organisations become more audience-focused, resilient and successful.
Do you need help with refining your statement of vision for your organisations future? Read here to see the questions you should be asking to ensure you know what your 'survival plans' are and how they can be improved.
Over the last few years we’ve seen the cultural sector increasingly embrace difficult conversations. If you are struggling to breach a sensitive or contested subject with your audiences, read some helpful advice from our team here.
Many of MHM's culture and heritage clients have been looking to move along the spectrum of engagement from voices of authority towards a model of co-creation with respective communities. Here are 5 tips for your organisation that we have gathered from our recent research around engaging with community sustainability.