Culture in LockdownMHM co-founder, Andrew McIntyre, has published three think pieces to support cultural institutions and their audiences during the Coronavirus crisis.
Culture in Lockdown Part 3: Covid Audience MindsetsRead the final Andrew McIntyre think-piece on cultural institutions and their audiences during the Coronavirus crisis.
Culture in Lockdown Part 2: The 7 Pillars of Audience FocusRead the second of our co-founder, Andrew McIntyre's three think-piece's on cultural institutions and their audiences during the Coronavirus crisis.
Culture in Lockdown Part 1: We can do digital, can we do strategy?Read the first of our co-founder, Andrew McIntyre's three think-piece's on cultural institutions and their audiences during the Coronavirus crisis.
Museums: Inciting social action for goodSix useful principles that can help you create museum exhibitions that provoke meaningful behaviour change in your visitors.
Chester Zoo’s incredible lockdown campaignListen to Chester Zoo's Head of Marketing Jenny Tegg, tell the story of how their online content during the Pandemic helped raise £2 million for the organisation in their time of need.
Podcast: Theory of CreativityWant to know what made Andrew McIntyre obsessed with audiences or how the Culture Segments algorithm works?
Audience-focused reopening strategies: watch Andrew McIntyre’s webinarLearn about MHM's research into audience mindsets during the Covid-19 pandemic and the 7 pillars of audience focus in a webinar by our co-founder Andrew McIntyre.
Culture Segments and Covid Audience MindsetsUnderstanding how each segment will respond to your post-lockdown offers will be crucial. Here’s a summary of how each has engaged during lockdown, sees their digital future and is approaching re-opening.
Craft market quadruples in 16 yearsIn 2020, MHM undertook a study for the Crafts Council to look into the massive growth that the crafts market has seen in the past 2 decades. Read the report and its useful insights here.
