Chester Zoo’s incredible lockdown campaign يونيو 23, 2022 5:00 م Published by Carolyn Hartmann التعليقات على Chester Zoo’s incredible lockdown campaign مغلقة Listen to Chester Zoo's Head of Marketing Jenny Tegg, tell the story of how their online content during the Pandemic helped raise £2 million for the organisation in their time of need.
Podcast: Theory of Creativity يونيو 23, 2022 4:37 م Published by Carolyn Hartmann التعليقات على Podcast: Theory of Creativity مغلقة Want to know what made Andrew McIntyre obsessed with audiences or how the Culture Segments algorithm works?
Audience-focused reopening strategies: watch Andrew McIntyre’s webinar يونيو 23, 2022 4:02 م Published by Carolyn Hartmann التعليقات على Audience-focused reopening strategies: watch Andrew McIntyre’s webinar مغلقة Learn about MHM's research into audience mindsets during the Covid-19 pandemic and the 7 pillars of audience focus in a webinar by our co-founder Andrew McIntyre.
Culture Segments and Covid Audience Mindsets يونيو 23, 2022 3:45 م Published by Carolyn Hartmann التعليقات على Culture Segments and Covid Audience Mindsets مغلقة Understanding how each segment will respond to your post-lockdown offers will be crucial. Here’s a summary of how each has engaged during lockdown, sees their digital future and is approaching re-opening.
Craft market quadruples in 16 years يونيو 23, 2022 2:05 م Published by Carolyn Hartmann التعليقات على Craft market quadruples in 16 years مغلقة In 2020, MHM undertook a study for the Crafts Council to look into the massive growth that the crafts market has seen in the past 2 decades. Read the report and its useful insights here.
Bring the joy: a re-opening experience from New Zealand يونيو 23, 2022 2:01 م Published by Carolyn Hartmann التعليقات على Bring the joy: a re-opening experience from New Zealand مغلقة An interview with Amy Harrington, Visitor Services Manager at Christchurch Art Gallery Te Puna o Waiwhetū in New Zealand on audiences returning to their venue post-covid.
Rockets and donkeys: creating a new museum for cultural non-attenders يونيو 23, 2022 1:55 م Published by Carolyn Hartmann التعليقات على Rockets and donkeys: creating a new museum for cultural non-attenders مغلقة Blackpool wanted a new cultural venue for people who don't think museums are for them. Showtown's Learning and Engagement Manager Kerry Vasiliou and MHM's Jo Hargreaves spoke to Museums + Heritage Advisor about the insight that's driving the project which is due to open in 2023.
What audiences need from your digital offer يونيو 23, 2022 1:34 م Published by Carolyn Hartmann التعليقات على What audiences need from your digital offer مغلقة During the pandemic, MHM has assisted many of our clients with evaluations of their digital content. While the organisation, the offer and the objectives were different each time, wider themes emerged which we can utilise to help other performing arts organisations perform better in a virtual setting.
The challenge for philanthropy in the arts يونيو 23, 2022 12:59 م Published by Carolyn Hartmann التعليقات على The challenge for philanthropy in the arts مغلقة During and post-pandemic, our donor research has highlighted a pattern in how potential supporters see cultural organizations within the wider charitable landscape. Understanding these donor mindsets is vital if the arts sector is to create long-term fundraising strategies that resonate with audiences.
Supporting Stockholm museums to open with audiences in mind يونيو 23, 2022 12:52 م Published by Carolyn Hartmann التعليقات على Supporting Stockholm museums to open with audiences in mind مغلقة During the pandemic, MHM carried out research into audience perceptions for the Swedish market on re-engaging with the culture sector post-lockdown. Quick and actionable, our insights on this topic highlighted audience's motivations for returning and which culture segments may require more reassurance than others.
