Who we are

We are an audience insight consultancy. We help our world-changing clients to create new ways forward, by putting audiences at the heart of their decisions.

Our passionate, creative team love uncovering audiences’ deep needs, motivations and drivers, and really getting to the heart of what matters to drive change. We use these deep psychographic insights to help create new ways forward.

Our history

Our team and client list has expanded quite a bit over the past 20 years. And we are still as passionate about the power of audience insights to drive change as on day one. Growing from a team of five in a tiny, windowless office in a converted mill, we now have clients and colleagues across ten timezones.


  • The work with MHM has provided us with invaluable new tools as we aim to expand our reach and presence within the New York market in the coming seasons. We are grateful for their diligent research and fresh perspective and look forward to putting the suggestions into practice.

    NY Phil

  • The depth of audience insight in New Zealand has been massively enhanced through Creative New Zealand’s work with Morris Hargreaves McIntyre. The largest survey on audiences ever undertaken in New Zealand, Audience Atlas provides us with the most accurate picture of the market. MHM always go the extra mile and their passion and intellectual curiosity rubs off at every stage of the project.

    Helen Bartle, Creative New Zealand

  • Culture Segments TagTool is not just useful in terms of driving campaigns, it’s helping us make strategic decisions on the types of work we put on. We’re looking forward to how we can develop this insight with more audiences tagged as we develop our artistic programme and new business plan for 2020-22 and beyond.

    Sarah Ogle, Liverpool Everyman & Playhouse

  • MHM’s thinking is new and visionary, but always with audiences in mind. MHM’s insight inspires us to develop and question old ‘truths’.

    Sophie Nyman, Director of Marketing, Exhibition and Visitors Services, Statens Historiska Museum / The Swedish History Museum

  • Faced with the prospect of a declining membership we needed to act fast but we also couldn’t afford to get it wrong. MHM’s insights and recommendations gave us the confidence to launch a new membership model and their predictions on risk and return have proved spot on. [It’s] given us a new perspective on members, meaning we can reach new audiences with the right proposition and better meet the needs of current members.

    Felicity Nelson, Membership Director, The London Library

  • MHM are always a pleasure to work with. Their organisation and project management skills always give you confidence that they will deliver on your project. Their reporting is clear and insightful, offering more than just numbers but delve into the issues that can move an organisation forward.

    Martyn Price, Head of Continuous Research, National Trust

Meet our experts

We are renowned for using market insight to make a real difference to the organisations we work with. Get in touch with one of our experts today to discuss how we can help your organisation become vision-led and audience-focused.

Contact Us