Always working with your cause and vision in mind, our holistic approach to formative and summative exhibition evaluation provides visitor insights that underpin solid strategies for success.
With limited resources and time to plan and deliver what was going to be the most immersive experience at the museum to date, we sought help to identify which stories mattered most to audiences.
Matteo Plachesi, Head of Marketing and Communications, Design Museum
There can be a perception that external evaluation
will cost you: time, money, curatorial control… but not in our book. We believe that exhibitions should always be completely vision-led. From the curators to the designers and the marketers, it’s your expert vision that really matters – it’s the key thing that will drive success. But it’s not the only thing. Testing the exhibition concept, proposition and impact with your audience at key strategic points across the exhibition’s lifecycle will allow more people to engage more deeply, and for you to better understand your successes and lessons for next time.
With the public increasingly looking to museums to cut through the noise, institutions are more than ever prepared to tackle big, critical issues, to present thoughtful and diverse perspectives, and to ask stimulating questions.
Although manga is huge in popular culture, it didn’t guarantee the British Museum's exhibition would attract a more diverse audience. Formative research showed manga enthusiasts feared the Museum would spoil the subject matter.
Interested in testing an upcoming exhibition? We’d be delighted to hear about your plans and see how we can help reach your goals. Just complete the form on the left and one of our consultants will be in touch.