Culture Segments


Who are they?

Change-makers are the most engaged and active of the mindsets when it comes to the environment. They’re strongly connected to the natural world, as well as being empathetic and highly confident in their ability to create change.

This all translates into an outward concern for the planet, and far more pro-environmental behaviours than other mindsets.

This mindset won’t need information about what’s wrong, but they will need persuading, with emotional appeals, that your cause is the most worthy of their time and attention.