The Roman Gods quiz gave our social media a real uplift. We were blown away by the amount of people who had completed it, far more than any other surveys – including ones with incentives attached.
Heritage Marketing Manager, Roman Baths
Use of the internet, and social media, is pretty consistent across all eight Culture Segments. But while platform isn’t hugely important, differentiating content and messaging is vital.
Principles that apply to Culture Segments copywriting clearly apply on digital platforms in terms of language, tone of voice and information. But interactivity, design and shareability are also critical success factors when it comes to optimising a segment-led online experience.
The Roman Baths in Bath is one of the UK’s leading heritage attractions. The site includes a Roman Bath House, a Roman Temple, a thermal spring, museum and restaurant.
Gain deeper understanding of how your online audiences can fuel wider engagement and loyalty.
Read the first of our co-founder, Andrew McIntyre's three think-piece's on cultural institutions and their audiences during the Coronavirus crisis.