We want real experiences, and to create memories.
Affirmation audience member, SSGB
It’s easy to see how Culture Segments help us to create effective, engaging marketing copy. But if we only adapt our promotional material for the segments and don’t embed the approach within our organisational culture, we are shortchanging our audiences and ourselves. It’s crucial to consider how your organisation might adapt the entirety of its marketing toolkit across each of its platforms for your priority audience segments so that your brand promise is delivered on in every interaction with your organisation.
How Culture Segments was used in the award-winning Being Brunel attraction to design a single visitor experience that feels bespoke to each target segment.
Actionable insight and a culture of continuous evaluation are helping M+ create a world-class new visitor experience in Hong Kong.
How can we let visitors 'get behind the scenes' of their favourite museum of gallery? Here are some of our favourite examples of our clients allowing their visitors to get a closer the curatorial processes that accompany their collections.