Mainstream, Popular Culture, Consumers, Fun

Entertainment is the segment that tends to see culture as one of many leisure activities. They are most attracted to strongly branded, large scale, spectacular, entertaining or must-see events featuring well-known names.

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We offer training to use Culture Segments in your programming and product development, your services, your brand and your communications. Ultimately, we can build completely bespoke Culture Segment profiles for your organisation. If you want to fully understand your existing audiences and to reach out to new ones, you need Culture Segments.