Discerning, Confident, Independent, Arts-essential

Essence is the segment in which culture is not what people do, but who they are. Culture is like oxygen to Essence and they couldn’t imagine life without it.

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Get started with Culture Segments

We offer training to use Culture Segments in your programming and product development, your services, your brand and your communications. Ultimately, we can build completely bespoke Culture Segment profiles for your organisation. If you want to fully understand your existing audiences and to reach out to new ones, you need Culture Segments.