Busy, Prioritising, Ambitious, Escape

Release is the only segment defined by a stage in life: when work and family take priority and drastically reduces time for relaxation, entertainment and socialising with friends. They miss this and aspire to do more of it.

Learn more about Release


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    We offer training to use Culture Segments in your programming and product development, your services, your brand and your communications. Ultimately, we can build completely bespoke Culture Segment profiles for your organisation. If you want to fully understand your existing audiences and to reach out to new ones, you need Culture Segments.