Welcome. Thank you for your interest in Eco Capital, MHM’s system to help you understand Culture Segments environmental behavior.

To find out more about Eco Capital, browse our experts’ articles below.

New to Morris Hargreaves McIntyre? You can find out more about how we help museums and cultural organizations, as well as how to stay in touch, below.

 

Find out more about Eco Capital

Using eco-capital to change behaviour webinar

Join Consultant Laura Karban as she shares insights on how better understanding visitors' drivers around the environment can help us create meaningful communications and experiences that avoid contributing to generic green messaging and refresh audiences' curiosity for environmental issues.

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Culture segments and eco-capital

Learn more about the segments’ environmental behaviours and how best to reach them.

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A spotlight on Enrichment and nature: looking for pleasing displays and conservation information

A spotlight on Enrichment and nature: looking for pleasing displays and conservation information

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A spotlight on Essence and nature: seeking natural experiences through organisations with integrity

A spotlight on Essence and nature: seeking natural experiences through organisations with integrity

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A spotlight on Stimulation and nature: big ideas and sustainable change

A spotlight on Stimulation and nature: big ideas and sustainable change

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A spotlight on Affirmation and nature: conscious decision-makers

One of our eight Culture Segments, Affirmation are known for being conscientious decision makers rather than spiritual when it comes to nature. Find out how you can best target this segment here.

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Learn more about our work with museums

Exhibition testing & strategy

Our holistic approach to formative and summative exhibition evaluation provides visitor insights that underpin solid strategies for success.

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Audience consultation

The audience has the answers. We help you find the right questions to ask.

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Audience profiling

Get reliable data about who’s visiting, what they did, and how they felt about their visit.

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    Building loyalty

    Transform the relationship with your members, donors or volunteers, connecting them more closely to your cause.

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    Culture Segments

    Culture Segments is a powerful psychographic segmentation tool to help you better understand and engage with your attenders and non-attenders.

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