Guy Turton

Director (UK Cause-Led and Innovation)

Having joined MHM in 2009, Guy has become an influential thought leader on audiences, especially in the museum, heritage and visual arts sectors. As Director, Guy leads our Cause-led and leisure division, driving forward our work with non-profits, with a heightened focus on our work on the relationship between people, nature and the environment.

He is a specialist in visitor behaviour, whole-of-market segmentation systems, branding, digital engagement, interpretation, programming, fundraising and membership.

As Director, Guy has been the lead on many of our most significant and high-profile projects for the DCMS, Tate, Guggenheim, National Galleries of Scotland, English Heritage and many more besides. From 2014-2019, Guy was insight lead for a consortium of UK National Galleries and Museums including British Museum, V&A, Science Museums and Natural History Museum. The consortium contract required collecting a minimum of 16,000 surveys per annum across 14 sites. Each year, Guy would deliver our cross-group insights on key audience trends. His analysis would be influential in the audience strategy of the country’s leading museums for the best part of a decade.

Guy has led us to new areas of thinking through our most high-profile audience segmentation work, across a range of sectors and platforms. This has included new methods for digital and fundraising segmentation, working with clients such as SFMOMA and the National Trust. In particular, his work with the National Trust has included a secondment to the Insight department there, and he has since led many major projects on membership, programming, volunteering and staff engagement.

He’s a skilled workshop facilitator and is a regular lecturer on the MA Cultural Leadership course at Goldsmiths University, London, delivering sessions on branding and marketing in the arts.

Guy studied film at university and has previously worked with outreach charities in Connecticut, US. When not working, he now spends his time chasing his toddler around.