Before finding a home at MHM, Lydia had a diverse background in the creative industries.
Similarly, their role with MHM covers a broad range of responsibilities, from survey design and data analysis to explaining findings in an accessible way through written reports and presentations. Their strengths lie in analytical and data-driven thinking, appreciation for the richness qualitative responses bring to numbers, and their ability to see the bigger picture.
They work with a wide range of MHM’s Australasian clients, from QAGOMA and Auckland Art Gallery to Auckland Zoo and the State Library of Queensland.
In 2020, they managed the end-to-end process of MHM’s flagship Audience Atlas Aotearoa study – an extensive dive into the country’s cultural market. The final phase of this 12 month project involved synthesising large datasets spanning nine years and building compelling data visualisation to give the sector its most valuable view yet.