Audience Atlas Victoria

In 2024, MHM partnered with Creative Victoria to deliver the state’s third Audience Atlas. Built on a comprehensive population survey, this study sizes, profiles and segments the Victorian culture market, providing unparalleled insight on how to target and engage audiences, to ensure a thriving future.

Header image and inset below: Carly Rae Jepsen performance at Golden Plains 2023 © Photo Chip Mooney. Courtesy of Creative Victoria

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