MHM’s unique approach to market insight gives a fresh view of cultural engagement in the Australian state of Victoria.
Header image and inset below: Carly Rae Jepsen performance at Golden Plains 2023 © Photo Chip Mooney. Courtesy of Creative Victoria
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Audience Atlas whole-market studies define the culture market in your geographic area, support realistic target setting and identify your potential markets.
In 2023, the San Francisco Museum of Modern Art (SFMOMA) commissioned Morris Hargreaves McIntyre to undertake a new iteration of our 2017 Bay Area Audience Atlas. Read our headline findings and download the public report here.
In August 2023, an arts museum in Boston commissioned a new iteration of our 2018 Audience Atlas Boston study to understand how the cultural landscape of Boston has changed post-pandemic. Here are our key findings.
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