Author Archives for Liz Mason

Building loyalty with younger audiences

September 5, 2023 11:55 am Published by Comments Off on Building loyalty with younger audiences

In this final part in our Younger Audiences series, we draw on our research to show how you can go beyond simply engaging younger people to retain their loyalty for the long term.


Engaging younger audiences

June 26, 2023 1:12 pm Published by Comments Off on Engaging younger audiences

How do we engage younger audiences? This is a question organisations often ask themselves – and don’t always arrive at a clear answer. In the first of our three part series, our consultant, Laura Karban, draws on our research to unpack ways to understand this cohort – and, crucially, how to connect with and engage them.