Author Archives for Liz Mason

An aerial view of Boston

Audience Atlas Boston

January 25, 2024 11:09 am Published by Comments Off on Audience Atlas Boston

In August 2023, an arts museum in Boston commissioned a new iteration of our 2018 Audience Atlas Boston study to understand how the cultural landscape of Boston has changed post-pandemic. Here are our key findings.


How to really inspire your audiences into engaging with your environmental work

September 28, 2023 3:24 pm Published by Comments Off on How to really inspire your audiences into engaging with your environmental work

The sheer volume of information about the climate crisis can make people tune out or feel paralysed.  So how can you make sure your environmental messaging is both motivating and provocative? Drawing on our recent research, our Eco Lead Laura Karban details five key insights to help you cut through the noise.


Building loyalty with younger audiences

September 5, 2023 11:55 am Published by Comments Off on Building loyalty with younger audiences

In this final part in our Younger Audiences series, we draw on our research to show how you can go beyond simply engaging younger people to retain their loyalty for the long term.


Engaging younger audiences

June 26, 2023 1:12 pm Published by Comments Off on Engaging younger audiences

How do we engage younger audiences? This is a question organisations often ask themselves – and don’t always arrive at a clear answer. In the first of our three part series, our consultant, Laura Karban, draws on our research to unpack ways to understand this cohort – and, crucially, how to connect with and engage them.