Engaging audiences with biodiversity loss July 22, 2024 3:00 pm Published by Liz Mason Comments Off on Engaging audiences with biodiversity loss Get our succinct, free report packed with actionable insights on how to best communicate the concept of biodiversity to maximize engagement and behavior change.
Eco Mindsets free download July 9, 2024 2:19 pm Published by Liz Mason Comments Off on Eco Mindsets free download Get a free essential overview of Eco Mindsets, MHM's powerful profiling system to help organisations drive change
Audience Atlas Bay Area July 2, 2024 10:58 am Published by Liz Mason Comments Off on Audience Atlas Bay Area In 2023, the San Francisco Museum of Modern Art (SFMOMA) commissioned Morris Hargreaves McIntyre to undertake a new iteration of our 2017 Bay Area Audience Atlas. Read our headline findings and download the public report here.
Top three takeaways from AAM 24 May 28, 2024 3:51 pm Published by Liz Mason Comments Off on Top three takeaways from AAM 24
Peer pressure: How to lean on people’s desire to ‘belong’ to encourage environmental behaviour change May 20, 2024 1:41 pm Published by Liz Mason Comments Off on Peer pressure: How to lean on people’s desire to ‘belong’ to encourage environmental behaviour change The need to belong looks like a tempting lever of behaviour change. But what really matters is how that might vary for different people. In this article we unpack what 'belonging' means for the different Eco Mindsets.
Playing on emotion to incite environmental action May 16, 2024 10:42 am Published by Liz Mason Comments Off on Playing on emotion to incite environmental action In this article, we explore the different types of language and approaches that play on key emotions to prompt each mindset to transform concern for the environment into action.
Closing the intention to action gap May 13, 2024 4:28 pm Published by Liz Mason Comments Off on Closing the intention to action gap About a quarter of people in the UK believe their own households should be doing much more for the environment. So, what’s stopping them? In the first of our series on how understanding mindsets is key to bringing about behaviour change, we look at how intention can be nudged towards action.
What does ‘culture’ mean to you? May 9, 2024 11:32 am Published by Liz Mason Comments Off on What does ‘culture’ mean to you? Bradford 2025, the organisation presenting UK City of Culture, asked us to find out how people relate to the idea of culture. Our research uncovered some interesting and surprising themes.
How psychographic segmentation can help to diversify your audience March 21, 2024 11:01 am Published by Liz Mason Comments Off on How psychographic segmentation can help to diversify your audience Director of our UK Cause-led division, Guy Turton, explains a two-step audience development plan to achieve audience diversification.
Culture Segments and environmental messaging March 19, 2024 9:56 am Published by Liz Mason Comments Off on Culture Segments and environmental messaging How can museums create effective and meaningful environmental messaging without generating feelings of helplessness or even fear among their audience? Here are three inspiring examples of successful positive messaging
