Author Archives for Liz Mason

Playing on emotion to incite environmental action

May 16, 2024 10:42 am Published by Comments Off on Playing on emotion to incite environmental action

In this article, we explore the different types of language and approaches that play on key emotions to prompt each mindset to transform concern for the environment into action.


Closing the intention to action gap

May 13, 2024 4:28 pm Published by Comments Off on Closing the intention to action gap

About a quarter of people in the UK believe their own households should be doing much more for the environment. So, what’s stopping them? In the first of our series on how understanding mindsets is key to bringing about behaviour change, we look at how intention can be nudged towards action.


What does ‘culture’ mean to you?

May 9, 2024 11:32 am Published by Comments Off on What does ‘culture’ mean to you?

Bradford 2025, the organisation presenting UK City of Culture, asked us to find out how people relate to the idea of culture. Our research uncovered some interesting and surprising themes.


Culture Segments and environmental messaging

March 19, 2024 9:56 am Published by Comments Off on Culture Segments and environmental messaging

How can museums create effective and meaningful environmental messaging without generating feelings of helplessness or even fear among their audience? Here are three inspiring examples of successful positive messaging


An aerial view of Boston

Audience Atlas Boston

January 25, 2024 11:09 am Published by Comments Off on Audience Atlas Boston

In August 2023, an arts museum in Boston commissioned a new iteration of our 2018 Audience Atlas Boston study to understand how the cultural landscape of Boston has changed post-pandemic. Here are our key findings.


How to really inspire your audiences into engaging with your environmental work

September 28, 2023 3:24 pm Published by Comments Off on How to really inspire your audiences into engaging with your environmental work

The sheer volume of information about the climate crisis can make people tune out or feel paralysed.  So how can you make sure your environmental messaging is both motivating and provocative? Drawing on our recent research, our Eco Lead Laura Karban details five key insights to help you cut through the noise.