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In this final part in our Younger Audiences series, we draw on our research to show how you can go beyond simply engaging younger people to retain their loyalty for the long term.

Our Research Executive, Sam Manning, talks us through a typical day in the life of a researcher.

How do we engage younger audiences? This is a question organisations often ask themselves – and don’t always arrive at a clear answer. In the first of our three part series, our consultant, Laura Karban, draws on our research to unpack ways to understand this cohort – and, crucially, how to connect with and engage them.

What can the cultural sector learn from the consumer research taking place elsewhere? Consultant Laura Karban attended the Sustainability Summit late last year with that question in mind. She's summarised four takeaways and the implications for museums, galleries and heritage organisations

In the current financial climate, one option to improve access is to offer a Pay What You Wish scheme. We look at some inspiring examples.

The ongoing cost-of-living crisis, exacerbated by recent increases to gas and electricity bills, has encouraged many institutions to reconsider the services they can or should provide to patrons. Across the UK, many museums and libraries are responding to the present crisis by increasing their role as places of respite and opening as warm spaces. Given... View Article

This is a question we hear often. The rules are much clearer with quantitative data – where we can look at confidence intervals and apply quotas and weighting where needed to ensure we’ve got a robust and representative sample. But we often find people become nervous around qualitative data. And we understand why – we... View Article

A spotlight on Stimulation and nature: big ideas and sustainable change