4 key takeaways from the Market Research Society’s Sustainability SummitWhat can the cultural sector learn from the consumer research taking place elsewhere? Consultant Laura Karban attended the Sustainability Summit late last year with that question in mind. She's summarised four takeaways and the implications for museums, galleries and heritage organisations
Widening access to arts and culture through Pay What You Wish schemesIn the current financial climate, one option to improve access is to offer a Pay What You Wish scheme. We look at some inspiring examples.
Places of Respite? Libraries and Museums as Warm SpacesThe ongoing cost-of-living crisis, exacerbated by recent increases to gas and electricity bills, has encouraged many institutions to reconsider the services they can or should provide to patrons. Across the UK, many museums and libraries are responding to the present crisis by increasing their role as places of respite and opening as warm spaces. Given... View Article
How many people does it take to make a focus group?This is a question we hear often. The rules are much clearer with quantitative data – where we can look at confidence intervals and apply quotas and weighting where needed to ensure we’ve got a robust and representative sample. But we often find people become nervous around qualitative data. And we understand why – we... View Article
A spotlight on Stimulation and nature: big ideas and sustainable changeA spotlight on Stimulation and nature: big ideas and sustainable change
A spotlight on Enrichment and nature: looking for pleasing displays and conservation informationA spotlight on Enrichment and nature: looking for pleasing displays and conservation information
One seemingly simple quiz, so many benefits!Find out how as well as gathering valuable audience segmentation data, MHM's Culture Segment personality quizzes can drive traffic to your website and social media, increase e-newsletter sign-ups and deepen engagement with your visitors.
User ModesWe believe that defining User Modes is essential to the development of our increasingly complex websites.
A spotlight on Essence and nature: seeking natural experiences through organisations with integrityA spotlight on Essence and nature: seeking natural experiences through organisations with integrity
Audience Atlas New York 2021In November 2021 we published the latest insights from our large-scale study of New York audiences: Audience Atlas. Watch our webinar, read the report and find out about the whole market for the New York metropolitan area, including those who aren't yet cultural attenders but could be persuaded to do so.
