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In August 2023, an arts museum in Boston commissioned a new iteration of our 2018 Audience Atlas Boston study to understand how the cultural landscape of Boston has changed post-pandemic. Here are our key findings.
Our recent research in collaboration with environmental charity Keep Britain Tidy revealed deeper, and sometimes surprising, insights into the Eco Mindsets.
The sheer volume of information about the climate crisis can make people tune out or feel paralysed. So how can you make sure your environmental messaging is both motivating and provocative? Drawing on our recent research, our Eco Lead Laura Karban details five key insights to help you cut through the noise.
In this final part in our Younger Audiences series, we draw on our research to show how you can go beyond simply engaging younger people to retain their loyalty for the long term.
How do we engage younger audiences? This is a question organisations often ask themselves – and don’t always arrive at a clear answer. In the first of our three part series, our consultant, Laura Karban, draws on our research to unpack ways to understand this cohort – and, crucially, how to connect with and engage them.
Our Director of North America division reports three key takeaways from AAM's inspiring 2023 conference.
What can the cultural sector learn from the consumer research taking place elsewhere? Consultant Laura Karban attended the Sustainability Summit late last year with that question in mind. She's summarised four takeaways and the implications for museums, galleries and heritage organisations
In the current financial climate, one option to improve access is to offer a Pay What You Wish scheme. We look at some inspiring examples.