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How many people does it take to make a focus group?

This is a question we hear often. The rules are much clearer with quantitative data – where we can look at confidence intervals and apply quotas and weighting where needed to ensure we’ve got a robust and representative sample. But we often find people become nervous around qualitative data. And we understand why – we... View Article

One seemingly simple quiz, so many benefits!

Find out how as well as gathering valuable audience segmentation data, MHM's Culture Segment personality quizzes can drive traffic to your website and social media, increase e-newsletter sign-ups and deepen engagement with your visitors.

User Modes

We believe that defining User Modes is essential to the development of our increasingly complex websites.

Audience Atlas New York 2021

In November 2021 we published the latest insights from our large-scale study of New York audiences: Audience Atlas. Watch our webinar, read the report and find out about the whole market for the New York metropolitan area, including those who aren't yet cultural attenders but could be persuaded to do so.

What donors really want from charities

MHM has worked with many charities in the past to provide valuable insight into what their donors expect from their contributions. This research has been crucial in understanding donor motivations and trends across the heritage, arts and cultural sectors.