How can organisations create inspiring, meaningful dialogue about climate issues?
We know that audiences care deeply about the climate crisis, and that they think museums have a strong remit to lead the conversation. But we also know that a tidal wave of sustainability messaging has left audiences with, at best, green fatigue, and worst, feelings of helplessness and dread – both of which are the enemies of engagement.
Through the lens of the Design Museum’s ‘Waste Age’ exhibition, this talk explores what we can do to support audiences through the climate crisis in a way that feels not only important and worthy, but genuinely interesting, sparking debate and further curiosity.
If you’d like to get in touch regarding a project related to this topic, contact our Consultant and Eco-Lead, Laura Karban, at laura.karban@mhminsight.com
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Join Consultant Laura Karban as she shares insights on how better understanding visitors' drivers around the environment can help us create meaningful communications and experiences that avoid contributing to generic green messaging and refresh audiences' curiosity for environmental issues.
Culture Segments is a powerful psychographic segmentation tool to help you better understand and engage with your attenders and non-attenders.
A spotlight on Expression and nature: lovers of life
