Were fascinated by what makes people tick

We are an international strategy and insight consultancy. We work with charities, heritage and cultural groups of all sizes to develop their audiences and organisations.

What we do

We partner with our clients to help them drive change and engage more people, more deeply with their causes.

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Culture Segments

Culture Segments is a powerful psychographic segmentation tool to help you better understand and engage with your attenders and non-attenders.

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Eco Mindsets

Eco mindsets is a new psychographic profiling system that helps cause led organisations understand what drives people to act for the environment, and what they can do to encourage greater action in future.

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Featured client stories

London Library – boosting membership renewals

Two years on from MHM's initial work with The London Library, their membership base was continuing to grow, but a new challenge began to emerge around member retention.

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A home for brave ideas: collaborative and empowered strategic planning at President Lincoln’s Cottage

In 2022, the historic site and museum President Lincoln's Cottage asked us to partner with them to develop a strategic plan. Their aim: not only to set the direction for the next step of their journey, but also to strengthen the team, increase audience focus, maximise impact, and further embed shared values.

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