Places of Respite? Libraries and Museums as Warm Spaces

The ongoing cost-of-living crisis, exacerbated by recent increases to gas and electricity bills, has encouraged many institutions to reconsider the services they can or should provide to patrons. Across the UK, many museums and libraries are responding to the present crisis by increasing their role as places of respite and opening as warm spaces. Given... View Article

How many people does it take to make a focus group?

This is a question we hear often. The rules are much clearer with quantitative data – where we can look at confidence intervals and apply quotas and weighting where needed to ensure we’ve got a robust and representative sample. But we often find people become nervous around qualitative data. And we understand why – we... View Article

One seemingly simple quiz, so many benefits!

Find out how as well as gathering valuable audience segmentation data, MHM's Culture Segment personality quizzes can drive traffic to your website and social media, increase e-newsletter sign-ups and deepen engagement with your visitors.

User Modes

We believe that defining User Modes is essential to the development of our increasingly complex websites.