One seemingly simple quiz, so many benefits!

Find out how as well as gathering valuable audience segmentation data, MHM's Culture Segment personality quizzes can drive traffic to your website and social media, increase e-newsletter sign-ups and deepen engagement with your visitors.

User Modes

We believe that defining User Modes is essential to the development of our increasingly complex websites.

Audience Atlas New York 2021

In November 2021 we published the latest insights from our large-scale study of New York audiences: Audience Atlas. Watch our webinar, read the report and find out about the whole market for the New York metropolitan area, including those who aren't yet cultural attenders but could be persuaded to do so.

What donors really want from charities

MHM has worked with many charities in the past to provide valuable insight into what their donors expect from their contributions. This research has been crucial in understanding donor motivations and trends across the heritage, arts and cultural sectors.

Top 10 tips for great segmentation

Segmentation can be a fantastic way for your organisation to reach different people with different messages. See some of our best tips for audience engagement we have uncovered using our segmentation system here.

Culture Segments TagTool

Our Culture Segments TagTool is a clever, automated web app that can be seamlessly integrated into your website, database or sign-up form and can also be added to an audience's online booking path.

Keep on tagging #2

Effortlessly get to know your bookers, visitors, members, supporters, or those simply signed up to your mailing list using our Cultural Segments TagTool.