Chester Zoo’s incredible lockdown campaign

Listen to Chester Zoo's Head of Marketing Jenny Tegg, tell the story of how their online content during the Pandemic helped raise £2 million for the organisation in their time of need.

Culture Segments and Covid Audience Mindsets

Understanding how each segment will respond to your post-lockdown offers will be crucial. Here’s a summary of how each has engaged during lockdown, sees their digital future and is approaching re-opening. 

Craft market quadruples in 16 years

In 2020, MHM undertook a study for the Crafts Council to look into the massive growth that the crafts market has seen in the past 2 decades. Read the report and its useful insights here.

Rockets and donkeys: creating a new museum for cultural non-attenders

Blackpool wanted a new cultural venue for people who don't think museums are for them. Showtown's Learning and Engagement Manager Kerry Vasiliou and MHM's Jo Hargreaves spoke to Museums + Heritage Advisor about the insight that's driving the project which is due to open in 2023.

What audiences need from your digital offer

During the pandemic, MHM has assisted many of our clients with evaluations of their digital content. While the organisation, the offer and the objectives were different each time, wider themes emerged which we can utilise to help other performing arts organisations perform better in a virtual setting.

The challenge for philanthropy in the arts

During and post-pandemic, our donor research has highlighted a pattern in how potential supporters see cultural organizations within the wider charitable landscape. Understanding these donor mindsets is vital if the arts sector is to create long-term fundraising strategies that resonate with audiences.