Chester Zoo’s incredible lockdown campaign

Listen to Chester Zoo's Head of Marketing Jenny Tegg, tell the story of how their online content during the Pandemic helped raise £2 million for the organisation in their time of need.

Culture Segments and Covid Audience Mindsets

Understanding how each segment will respond to your post-lockdown offers will be crucial. Here’s a summary of how each has engaged during lockdown, sees their digital future and is approaching re-opening. 

Craft market quadruples in 16 years

In 2020, MHM undertook a study for the Crafts Council to look into the massive growth that the crafts market has seen in the past 2 decades. Read the report and its useful insights here.