Segmentation can be a fantastic way for your organisation to reach different people with different messages. See some of our best tips for audience engagement we have uncovered using our segmentation system here.
Our Culture Segments TagTool is a clever, automated web app that can be seamlessly integrated into your website, database or sign-up form and can also be added to an audience's online booking path.
Effortlessly get to know your bookers, visitors, members, supporters, or those simply signed up to your mailing list using our Cultural Segments TagTool.
Effortlessly get to know your bookers, visitors, members, supporters, or those simply signed up to your mailing list using our Cultural Segments TagTool.
Help your organisation know who is already booking, who could potentially be booking and how you can use this information to fill empty seats.
MHM co-founder, Andrew McIntyre, has published three think pieces to support cultural institutions and their audiences during the Coronavirus crisis.
Read the final Andrew McIntyre think-piece on cultural institutions and their audiences during the Coronavirus crisis.
Read the second of our co-founder, Andrew McIntyre's three think-piece's on cultural institutions and their audiences during the Coronavirus crisis.
Read the first of our co-founder, Andrew McIntyre's three think-piece's on cultural institutions and their audiences during the Coronavirus crisis.
Six useful principles that can help you create museum exhibitions that provoke meaningful behaviour change in your visitors.