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In 2021, MHM engaged with Hong Kong's M+ museum to help support their audience-focused journey and direction. Read here about the working relationship between M+ and MHM.

In 2021 the NLHF published guidelines on its funding priorities for the forthcoming year. In response, MHM's Research Manager Jenny Merry has shared our top tips for evaluating impact for a successful project proposal.

Our research over the course of the pandemic has given us a clear understanding of what audiences want from cultural venues on reopening. Here you can read about our 5 most striking takeaways.

In comparison to pre-pandemic, membership renewals for many organisations are down due to declining visitor numbers and access to sites. Here, MHM's Cause-led Director Guy Turton discusses our Membership Proposition Maps which have helped many of our clients combat this issue and refine their retention strategies.

Our international research on audiences during the pandemic shows people are hoping to get a range of emotions and outcomes from their early encounters back in ‘real life’ culture. Here you will find some great examples of organisations that are clearly demonstrating they will be offering these experiences once we’re all back on the inside.

Director of our US Team, Lorna Dennison, explains how you can use psychographics to change the demographic profile of your audience.

As part of the British Museum's preparations for reopening in 2020 post-lockdown, MHM carried out evaluations on their practice with methods that eliminated face-to-face research but still provided high-quality data collection and insight.

Read about how two of our clients took their creative offer outside their usual creative space during the pandemic, with great success.

For museums everywhere, the need to think strategically about upcoming exhibitions has never been more acute. If your organisation is looking to conduct a formative audience evaluation for an upcoming exhibition, read here for an introduction to MHM’s strategic exhibition mapping.

As part of our work on the Arts Marketing Association's 21st Century Visitor Attractions programme, we created a one-page Audience Engagement Plan, designed to help cultural and heritage organisations become more audience-focused, resilient and successful.