Culture Segments gives your team a common language that delivers results across your entire organisation.
Marketing teams often make the mistake of writing copy for themselves, but what sounds brilliant to you may not quite be hitting the mark with your audience.
Where to start when creating a marketing campaign, be it to unlock a brand new audience of atypical visitors or to deepen engagement with your existing audiences?
Culture Segments enables you to strategically dial up or dial down content, interactives or interpretation to hit the right notes with your target audience.
While the message is more important than the platform, it’s important to know what content your audience is seeking, and why might they be visiting your website/social media.
If you only adapt your promotional material for the Culture Segments and don’t embed the approach within your organisational culture, you’re shortchanging your audiences and yourselves.
Ensure audience-facing staff are given insights that other departments benefit from to enable critical common language between planners, programmers, marketers, front-of-house and catering.
Whether you’re thinking of opening a new retail space or improving your current operation, Culture Segments can help maximise income and build stronger brand relationships.
Understanding the different needs and drivers allows you to deepen loyalty and create a connected, seamless relationship journey that starts with membership but ends with deeper engagement.