Were fascinated by what makes people tick

We are an international strategy and insight consultancy. We work with charities, heritage and cultural groups of all sizes to develop their audiences and organizations.

What we do

We partner with our clients to help them drive change and engage more people, more deeply with their causes.

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Culture Segments

Culture Segments is a powerful psychographic segmentation tool to help you better understand and engage with your attenders and non-attenders.

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Eco Mindsets

Eco mindsets is a new psychographic profiling system that helps cause led organisations understand what drives people to act for the environment, and what they can do to encourage greater action in future.

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Featured client stories

Smithsonian: What does the future look like?

With the public increasingly looking to museums to cut through the noise, institutions are more than ever prepared to tackle big, critical issues, to present thoughtful and diverse perspectives, and to ask stimulating questions.

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Evaluating the National Trust’s Green Academies

The National Trust’s pilot Green Academies Project engaged with over 10,000 young people to develop their connection to nature and provide them with skills to protect their natural environment. MHM’s role was to evaluate the scheme’s success from the perspectives of the young people involved, the Trust’s staff and community partners, and to determine to what extent it delivered on the Trust’s aims.

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