As an arts, cultural or heritage organisation, you’ll have a cause that you profoundly believe in: a curatorial vision; a transformative mission; broadening reach; deepening engagement. We power your ambition to become a fully cause-led, audience-focused and insight-driven organisation.

MHM offers a programme of strategic organisational planning and brand development, with your mission and cause at the heart of it. In a series of all-staff workshops and one-to-one sessions, we’ll collaborate with you to define (or refine) your cause, vision, mission and brand DNA, produce a unique brand model and develop an actionable, strategic business plan that’ll ensure that your organisation is united behind a strong, shared vision and that everyone is inspired by engaging your audiences.

How we can help

Brand development

Programme of workshops, strategic coaching and modelling exercises to help you distil who you are and what you stand for.

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Brand affinity

Finding out what your audiences think about you.

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Cause and vision

Cutting-edge strategic change coaching programmes for 21st Century arts organisations.

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Articulating National Theatre of Scotland’s brand

National Theatre of Scotland is audacious, ambitious and embracing. Their values fit perfectly with Stimulation but, we discovered, people in this Culture Segment weren't aware of the scale, diversity and innovation in National Theatre of Scotland’s work.

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Colston Hall – what’s in a name?

For years, Colston Hall was a lightning rod for disquiet over the city’s continued celebration of its slave trading past. It needed a brand strategy, fuelled by audience insight, that would assure Bristolians it was the progressive arts organisation it believed itself to be.

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Shakespeare’s Globe award-winning rebrand

The Globe's own teams were unable to imagine a common cause so it was no surprise the wider market was unclear what it stood for. Through organisation-wide consultation we were able to articulate a unifying brand and find an important new audience for their work.

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Meet our expert

Principal Director of MHM, Andrew works on policy and strategy with the most forward-thinking museums, galleries, heritage and cultural organisations worldwide, helping them to become truly vision-led, audience-focused and insight-driven.

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