A well-understood brand is key to building and improving relationships with your audiences. We’ll help you measure the perceptions of and affinity with your brand in the wider market.
Finding out what your audiences think about you.
Your brand is your organisation’s DNA. It stands for your principles, ethos and beliefs; your personality, attitudes and character; how you behave; and what you promise to deliver. A strong brand will invite audiences to affiliate with you and build relationships that drive behavioural change.
However, building and maintaining a strong brand requires work, and understanding how your audience is perceiving this brand requires careful research and robust data. As brand experts, MHM can deliver a host of qualitative and quantitative methods to help you understand your audience’s ‘brand affinity’; how your brand is being perceived, and how close your audience feels to it. This process can help us start to close ‘brand gaps’ – areas where you aren’t quite living up to your promise.
For years, Colston Hall was a lightning rod for disquiet over the city’s continued celebration of its slave trading past. It needed a brand strategy, fuelled by audience insight, that would assure Bristolians it was the progressive arts organisation it believed itself to be.
The Globe's own teams were unable to imagine a common cause so it was no surprise the wider market was unclear what it stood for. Through organisation-wide consultation we were able to articulate a unifying brand and find an important new audience for their work.
National Theatre of Scotland is audacious, ambitious and embracing. Their values fit perfectly with Stimulation but, we discovered, people in this Culture Segment weren't aware of the scale, diversity and innovation in National Theatre of Scotland’s work.
Programme of workshops, strategic coaching and modelling exercises to help you distil who you are and what you stand for.
Cutting-edge strategic change coaching programmes for 21st Century arts organisations.
To find out how we can help you achieve your goals, please reach out for an informal chat. One of our consultants would be happy to discuss your situation (with no obligation).