Useful articles, client stories and guides to help you on your Culture Segments journey
Director of our US Team, Lorna Dennison, explains how you can use psychographics to change the demographic profile of your audience.
Help your organisation know who is already booking, who could potentially be booking and how you can use this information to fill empty seats.
Segmentation can be a fantastic way for your organisation to reach different people with different messages. See some of our best tips for audience engagement we have uncovered using our segmentation system here.
Effortlessly get to know your bookers, visitors, members, supporters, or those simply signed up to your mailing list using our Cultural Segments TagTool.
A spotlight on Essence and nature: seeking natural experiences through organisations with integrity
One of our eight Culture Segments, Affirmation are known for being conscientious decision makers rather than spiritual when it comes to nature. Find out how you can best target this segment here.
Culture Segments Curriculum is a growing programme designed to empower the international community of Culture Segments users to apply insights across their organisations.
The Affordable Art Fair is a global operation. Not only are they successfully targeting new audiences through Culture Segments, they have effectively embedded Culture Segments thinking across the whole organisation. Here’s how they’ve done it.
Joe’s Pub is one of the venues at The Public Theater’s Astor Place site in Manhattan. It’s an independent, non-profit music venue dedicated to The Public’s mission to serve audiences and artists alike as an active member of NYC’s creative community.
Melbourne gallery Linden New Art used a grant from Creative Victoria to reinvigorate their understanding of Culture Segments and create a more ambitious engagement strategy. Their newly-honed skills in appealing to segments different from themselves has had an instant impact on sales.
The Roman Baths in Bath is one of the UK’s leading heritage attractions. The site includes a Roman Bath House, a Roman Temple, a thermal spring, museum and restaurant.
Through Culture Segments TagTool, the theatre is constantly capturing audience members’ segments and writing this back to its CRM system. This builds a rich picture of who’s coming and tracking how well email campaigns are engaging different segments.
"Before, when promoting an offer, we used to ask ‘Who is it for?’ and were often told ‘Everyone!’. That doesn’t happen anymore.” The Shakespeare Birthplace Trust
Find out how Auckland Art Gallery increased its turnover by 20% using Culture Segments.
Early music was not, historically, an easy sell for RNCM. But, by using Culture Segments- tailored messaging delivered directly to their segmented Tessitura database, the marketing team significantly increased engagement and ticket sales.