Audience Atlas New York 2021In November 2021 we published the latest insights from our large-scale study of New York audiences: Audience Atlas. Watch our webinar, read the report and find out about the whole market for the New York metropolitan area, including those who aren't yet cultural attenders but could be persuaded to do so.
Harnessing civic participation in election season and every dayHarnessing civic participation in election season and everyday. What does that look like in practice at arts and cultural institutions?
A spotlight on Affirmation and nature: conscious decision-makersOne of our eight Culture Segments, Affirmation are known for being conscientious decision makers rather than spiritual when it comes to nature. Find out how you can best target this segment here.
What donors really want from charitiesMHM has worked with many charities in the past to provide valuable insight into what their donors expect from their contributions. This research has been crucial in understanding donor motivations and trends across the heritage, arts and cultural sectors.
Top 10 tips for great segmentationSegmentation can be a fantastic way for your organisation to reach different people with different messages. See some of our best tips for audience engagement we have uncovered using our segmentation system here.
Culture Segments TagToolOur Culture Segments TagTool is a clever, automated web app that can be seamlessly integrated into your website, database or sign-up form and can also be added to an audience's online booking path.
Keep on tagging #2Effortlessly get to know your bookers, visitors, members, supporters, or those simply signed up to your mailing list using our Cultural Segments TagTool.
Keep on taggingEffortlessly get to know your bookers, visitors, members, supporters, or those simply signed up to your mailing list using our Cultural Segments TagTool.
Using Culture Segments TagTool for a show that needs a boostHelp your organisation know who is already booking, who could potentially be booking and how you can use this information to fill empty seats.
Culture in LockdownMHM co-founder, Andrew McIntyre, has published three think pieces to support cultural institutions and their audiences during the Coronavirus crisis.
