Segment-focused strategy for the online experience

General use of the internet, and even social media, is almost consistent across all eight Culture Segments. But there are some nuances emerging when it comes to their engagement with culture via digital platforms. The message is more important than the platform when it comes to digital.

Principles learned in the copywriting workshop are also applicable on digital platforms in terms of language, tone of voice and information. In addition, interactivity, design and shareability are also critical success factors when it comes to optimizing a segment-led online experience.

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    Interested in setting up your own Culture Segments Curriculum session? Please get in touch using this form and a member of our team will be happy to arrange it with you.

    Introducing Culture Segments

    A great way to jump start your journey or refresh your Culture Segments knowledge, this session will introduce the ins and outs of each segment and how to apply these insights to your organisation.

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    Membership marketing for the segments

    Learn how to tailor your membership packages and communications to build engagement and loyalty among your target segments.

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    Copywriting for the segments

    This session will provide you essential tips and tricks for creating compelling copy that speaks to each of your target segments effectively.

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