Building complete experiences with target segments in mind

As well as crafting copy that will excite and attract your key segments, you need to deliver an experience that lives up to the hype!

A two-hour session to help optimise the experience of the exhibition for priority segments. We’ll consider all the different tools and techniques required to build the complete experience: interpretation, layout, interactive opportunities, public events program, atmosphere, and staff interactions.

Then we’ll focus in on the needs and desires of your priority segments and what kind of experience they find satisfying and engaging. In group discussions, we’ll focus on the outcomes you want to deliver and how you can deliver those most successfully for each segment. This isn’t just about creating an enjoyable experience but also maximising engagement, learning and connection to the stories you hope to tell.

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    Interested in setting up your own Culture Segments Curriculum session? Please get in touch using this form and a member of our team will be happy to arrange it with you.

    Introducing Culture Segments

    A great way to jump start your journey or refresh your Culture Segments knowledge, this session will introduce the ins and outs of each segment and how to apply these insights to your organisation.

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    Digital engagement

    This session will show you how to optimise each segments' experience of your online offer.

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    Copywriting for the segments

    This session will provide you essential tips and tricks for creating compelling copy that speaks to each of your target segments effectively.

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